Work – zaclennard.co.uk

Campaign Portfolio

This page showcases selected projects that demonstrate strategy, execution, and results across digital campaigns, content, and audience insight.

Polyjamorous — Editorial Brand & Digital Platform

For Polyjamorous, I led the development of the brand’s digital presence and content structure, translating an editorial concept into a cohesive, audience-focused platform. I designed the homepage and key category pages (Music in Film, Music in Gaming, What’s Trending and Podcast), shaping the information architecture and UX to make navigation intuitive for mobile users and to keep attention through varied article layouts and consistent page hierarchy. Working within a defined visual identity, I applied brand guidelines through typography, spacing, and a restrained colour approach, using imagery strategically to add energy while maintaining a clean, professional feel. This project demonstrates core marketing skills in audience-first thinking, content strategy, digital journey planning, and brand storytelling, as well as practical execution across web design and on-page messaging to support discoverability and engagement.

Bournemouth University Media School — Marketing Campaign Pitch

For the Bournemouth University Media School marketing campaign pitch, I contributed to the development of an audience-led campaign designed to strengthen brand perception and engagement among prospective students. Working from research into competitor universities and student decision-making, I helped translate insight into a clear campaign strategy, defining key messages, tone of voice, and priority channels. My role involved shaping the creative direction and supporting the campaign structure across digital and social touchpoints, ensuring consistency between strategic objectives and execution. This project demonstrates practical marketing skills in audience analysis, campaign planning, brand positioning, and collaborative working, as well as the ability to communicate strategic ideas clearly within a professional pitch context.

National Trust — Digital Engagement Campaign

For the National Trust digital engagement campaign, I developed a speculative, insight-led concept focused on increasing relevance and emotional connection with younger audiences. Starting from audience research around perceptions of heritage organisations, I identified barriers to engagement and reframed the Trust’s offer through storytelling, digital content, and platform-native formats. I translated this insight into a clear campaign strategy, defining objectives, key messages, and priority channels, alongside example executions designed to feel contemporary while remaining aligned with the National Trust’s values. This project demonstrates independent strategic thinking, audience segmentation, and the ability to balance brand heritage with modern digital marketing approaches, showing how insight can drive creative yet commercially grounded campaign ideas.

Dorset Wine Festival — Social Media Video Content

For the Dorset Wine Festival, I produced short-form social media video content designed to increase engagement and capture the atmosphere of the event for Instagram audiences. Working with the festival’s existing brand and tone, I focused on creating platform-native videos that highlighted key moments, producers, and the overall experience in a way that felt authentic and shareable. The content I produced was well received on the festival’s official Instagram account, demonstrating an understanding of audience preferences, pacing, and visual storytelling for social platforms. This project showcases practical skills in content creation, social-first thinking, and adapting creative output to live event environments while supporting wider promotional goals.